22 Immutable Laws of Branding

The 22 Immutable Laws of Branding by Al Ries and Laura RiesHere is another very useful book that may help you in the difficult task of building and managing your own webdesign company.

In any business you face a task of building a strong brand identity that would help you instead of keeping you back. That would help you stand out of the crowd, bring in new customers and open new markets. Yeah, I meant building a brand.

Al Ries & Laura Ries have done an amazing job on it. This book is one of those I usually recommend: simple and pleasant to read while at the same time containing useful recommendations and practical advice. Written in the true KISS spirit, it's a good example of writing that works. Cheers for the good work!

My rating: (Very good)