Another great book that I recommend you to read is "Hot Text: Web Writing that Works". This one is pure gold. Jonathan and Lisa Price have done a very good job writing a simple to understand, easy to read and overall very useful book.
The authors have worked for companies as Adobe, Apple, Casio, Canon, Disney, NEC, Sony, Visa, Yahoo - to name a few. These guys are gurus and they have some pretty simple yet astonishingly powerful advice to give.
The book covers anything from technical copywriting to web content design.
Again, pure gold. I used it when studying in University (in my usability studies), I've used it in my work, I recommended it to my students and co-workers.
My rating: 
(super useful)
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